24 Instagram stats business owners should know.

Instagram is one of the worlds most powerful social media platforms. Making it one of the most useful marketing tools on the planet. Besides e-mail marketing, that is.

Many salons & hair stylists don’t put much stock in Insta or any social media for that matter, but here are some stats that may change your mind.

Overall Stats

  • Instagram has over 1 Billion active users. Thats more than 1/8 of the worlds population.

  • Daily active users is at 500 Million.

  • Active users daily, on stories is at 400 Million.

  • Over 50 Billion photos have been posted to Instagram.

  • 4.2 Billion people are on Instagram daily, liking photos.

These are potential clients or brands you are missing out on….everyday.

Business on Instagram- The Chaos Collective


  • 68% of Instagram users are female. (Let that sink in stylists)

  • 31% of those women are inside the United States. Barbers, 24% of those users are men in America.

  • Collectively, 77.6 Million users are from the United States.

  • 59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram.

  • 72% of teens use Instagram.

If this doesn’t change your mind about marketing yourself on Instagram or doing it correctly, then you’re a robot. 31% of 1 Billion is 310 Million women you could be marketing yourself to!! Barbers & mens grooming specialist, that’s 240 Million men you could be fading up!

Business on Instagram- The Chaos Collective


  • 71% of U.S. businesses are on Instagram.

  • There are over 1 Million advertisers on Instagram & 8 Million business profiles.

  • 78% of influencers prefer Instagram for brand collaboration. (I know I do!)

  • 55.4% of influencers use stories for sponsored content.

  • User generated content has a 4.5% conversion rate.

If your business isn’t on Instagram, then that means the competition is out there collecting clients that could be walking in your door. Influencers are also a great way to corner the market in your area! (More on that to come) User generated content, that’s you hair stylists, salon owners, spa owners, barbers etc. The content you provide has a 4.5% rate to turning followers into clients. (4.5% of 1 Billion is 45 Million BTW)

Business on Instagram- The Chaos Collective

Random Facts

  • Post with a location get 79% more engagement rate.

  • 7 out of 10 hashtags are branded tags.

  • Photos with faces get 38% more likes.

  • Post with at least one hashtag get 12.6% more engagement. (imagine if you were using all 30?)

  • Brazil ranked second in female user share, the country is home to the largest total Instagram user base in Latin America and second worldwide. (WOWWWW WTFFF)

  • Instagram users engage more on weekdays showing that Tuesdays & Thursdays have the highest engagement.

  • 50% of captions & comments contain emojis.

  • Videos on Instagram get double the engagement that photos get.

  • Some Instagram users are charging upwards of $100k for sponsored post.

These may be random facts, but they are all useful knowledge & knowledge is power.

Business on Instagram- The Chaos Collective

What did you think of these facts? Helpful? A little mind blowing? Did it make you to re-think how you market on Instagram?

Business on Instagram- The Chaos Collective

24 Instagram Stats every business owner should know- The Chaos Collective