Here we are, in the second blog of the Mountain Dew series. You can check out the others in the series here. Can I just say one more time how much fun this whole week was? This day in particular was super fun because it’s one of the days we got to work with my old pal Glenn Fajota. His studio is actually inside The Makeup School by Sarah Rillon,which is literally 4 minutes from my salon. He hooked us up with a makeup artist (@makeupby_Karyn) & took some before photos then we were on our way to the salon to DO WORK….
Mountain Dew Code Red
Meet Erica. Another one of our fantastic winners & mostly VIRGIN HAIR….SCORE! Her flavor was Code Red.
This flavor was actually a little tricky for me because the can is mostly red & black. I didn’t want to create the typical red & black hair, I wanted to utilize the dark cherry colors, white & silvers on the can as well.
I started by cutting off most of her old blonde & giving her a fun & sassy, shorter lob.
From there I prelightened her all over using Kenra Simply Blonde Blue Powder lightener. As you will come to find out, I used this lightener on all my models. It’s literally my favorite lightener on the market.
Guys, we used 10 BOWLS OF LIGHTENER ON HER. Don’t let her hair fool you, its fine but there is a ton of it.
I did kind of a half assed platinum card on her. Instead of putting every single piece of hair in a foil, I laid a foil down every 3-4 sections. So basically a full bleach out, with foil.
I parted her hair into 4 quadrants & started in the back moving around the head. I knew this was gonna take me a while because I’m a freak & have to double, even triple check each section to make sure it is saturated enough. I started with 15vol (20vol + 10vol=15vol) in the back moving to 25vol on the last section.(20vol + 30vol=25vol) As always, I add Antidot to my lightener to keep the scalp irritation at bay.
Now for the fun part….COLOR! I wish I had more photos of the partings to show you, but I’m going to explain it the best I can with a diagram I made, that I hope is easy to follow! Just know, I over directed everything back, away from the face. On wet hair I applied the following formulas….
Formula 1: Matrix Socolor Cult Red Hot (semi)
Formula 2: Matrix Socolor Cult Red Hot & Black (semi)
Formula 3: Matrix Color Sync 8A with 5vol (demi)
Formula 4: Matrix Color Sync 10A with 5Vol (demi)
Formula 5: Matrix Color Sync 1A with 5vol (demi)
Formula 6: Mix Formula 5 & Formula 3 together in a foil
I know this diagram may seem like a lot, but it’s your basic block coloring technique. I went way back to my Paul Mitchell roots with this one!
When it came time to rinse, I KNEW, from previous experience, that the Red Hot was going to go EVERYYYYYWHERE. So I left the entire front section in foils & rinsed the back out first. Then, I rinsed the foils out one by one. Her front blonde piece turned a little too grey so I used Quick Fix from Malibu C to remove some of the color. My hopes were that it would get more white, but it stayed in the beige family.
When rinsing the quick fix off, her ends took a little of the red that was still bleeding. But I kinda dug the color melt effect it gave the front, so I left it.
I gave her a quick blow out & snapped some photos of her sassy new look straight, then we headed back over to The Make up School so Karyn could apply lipstick & lashes & Glenn could get some after photos.
We didn't get back to Glenn’s until 8:45pm & then ended up shooting our after photos til around 10:30pm, but it was so much fun! Turns out my model & Glenn have mutual friends!
This model took a total of 8 hours + 2 hours for photos. Her price breakdown is as follows:
Bleach Out: (2 bowls of bleach) $150
Extra bowls of bleach: (8 extra bowls) $600
Olaplex in every bowl of lightener:(10 bowls total) $350
Fashion Color:(2 bowls of color) $150
Demi Color:(3 bowls of color) $150
B3 in every bowl of color (5 bowls) $175
I do want to add to this price breakdown that, not everyone can afford to drop this kind of money on one hair appointment. That’s why hairdressers create “session” looks. These are looks that take multiple sessions to achieve & happen over time. This works within the budget of our clients & within any time constraints we or the client might have. This makes these kinds of huge transformations much more affordable & the end result that much sweeter!
What do you think of this Code Red inspired look? Have questions about the technique? Drop me a comment!