Here we are for the third blog in the Mountain Dew series. You can see the other post here. I was on a bit of a time crunch for this look. I only had 6.5 hours before I had another client. I was praying she didn’t have a metric ton of hair, but she did & we still managed to work it out in just 6.5 hours.
Mountain Dew Livewire
Meet Jessi. The third winner of my partnership with Mountain Dew, with long, flowing, [mostly] VIRGIN HAIR! Her flavor was LIVEWIRE.
I wanted to do something a little different with this one since we had a bottle to photograph this time instead of a can. I also felt like her natural chocolate color was a perfect base for these warm tones. So I took it back to the early 2000’s with a twist on todays current color trends & created something chunky with a more natural placement.
Formula 1: Kenra Simply Blonde Blue Powder Lightener with 20vol
Formula 3: Paul Mitchell Color XG 8C with 30 vol
Formula 4: Matrix Color Sync 1A with 5vol
All formulas included Brazilian Bond Builder.
I sectioned the hair into 4 quadrants, as I usually do, & treated it like a full foil. My placement for foils was as follows:
Slice, weave, slice, slice, tease light. Repeat.
Foil formula pattern is as follows:
Slice: Formula 4
Weave: Formula 3
Slice: Formula 2
Slice: Formula 1
Tease Light: Formula 1
For the fringe section, my plan was to shatter it a little with the cut so I did back to back slices leaving a slice of her natural in between each with double back to back slices on the very top with Formula 1.
After rinsing, on damp hair I applied a fashion color overlay.
Fashion Color Formulas:
Formula 1: Matrix SoColor Cult Red Hot
Formula 2: Matrix SoColor Cult Orange Alert
Formula 3: Matrix SoColor Cult Lucky Duck Yellow
Brazilian Bond Builder was used in all these formulas as well.
I worked in tier sectioning just alternating big sections of each color. When I got to the fringe I made sure that orange was my last overlay color so it sat on the top.
Heres a quick video so you can see how it was done.
What do you think of this Livewire inspired look? Would you rock it?
Got questions? Drop me a comment!